Trendsetters at Work: Shoes of Prey

In this week’s edition of Trendsetters at Work, we’re down under in Australia, where the seriously addictive design-your-dream-shoes site, Shoes of Prey, is headquartered.

Cofounder Jodie Fox helms the ultra-cool e-commerce company and flaunts a seriously chic style that inspires women all over the world to wear beautiful shoes all their own.

We sat down with the brunette beauty for an inside glimpse into her career background and stylish must-haves. Here’s what we learned:

How did you get started in your career? I am a banking and finance lawyer by trade, but I set out to solve a problem of my own—which was never being able to find the perfect shoe! In the same way that you find someone who will tailor a suit for you, I found someone who would commission my shoe designs. As my shoe shelf became more exciting, my girlfriends asked me to commission designs for them too. Concurrently my two business partners were at Google and very excited about the opportunities in online retail. With our passions combined, Shoes of Prey was born.

What is a typical day like for you?  Anything but typical! I can be almost anywhere in the world: New York, Tokyo, China, Sydney, Hong Kong…I may be sketching ideas for new designs, sourcing materials, filming interviews or content, meeting new people or spending time with my team.

Describe your work environment.  Creative, open space with a fun energy and enormous sense of possibility.